Google Ads is an online advertising platform developed by Google. It allows advertisers to display their ads on Google’s search engine results pages (SERPs), Google’s Display Network, YouTube, and various partner websites. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their ads.
Services Offered
Ad Creation
Advertisers create text, display, or video ads using the Google Ads platform Ad content typically includes headlines, descriptions, and URLs, and it’s designed to be relevant to the target audience.
Keyword Targeting
Advertisers choose relevant keywords or phrases that trigger their ads to appear when users search Google. Bidding Advertisers set bids for how much they are willing to pay for a click on their ads. The bid, along with other factors, determines the ad’s position on the search results page.
Campaign and Ad Group Setup
Advertisers organize their ads into campaigns and ad groups based on specific themes or products. Campaign settings include targeting options, budget, and bidding strategy.
Targeting Options
Google Ads offers various targeting options, including geographic targeting, demographic targeting, device targeting, and more. Advertisers can choose where and when their ads will be displayed.
AD Formats
Google Ads supports various ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads. Different formats cater to different advertising goals and placements.