SEO, or Search Engine Optimization, is a set of practices and strategies aimed at optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website from search engines like Google, Bing, and Yahoo.
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Keyword Research
Identifying relevant keywords that users might use when searching for information related to your website or content.
On Page Optimization
Optimizing elements on your website pages, such as titles, meta descriptions, headers, and content, to make them more search engine-friendly and aligned with targeted keywords.
Off Page Optimization
Building external factors that influence your website’s authority and credibility, such as backlinks from reputable sources.
Technical SEO
Ensuring that the technical aspects of your website, such as site speed, mobile-friendliness, and proper indexing, are optimized for search engines.
User Experience
User experience (UX) plays a crucial role in the success of SEO efforts. While search engines like Google primarily focus on providing the best possible results to users, they also consider various factors related to user experience when ranking websites.